Our History


Horseman Coaches Ltd was established in 1977 by Keith Horseman with a £100 deposit on a mini coach. The venture was intended to be operated at weekends as this was the second business started and operated by Mr Horseman. With a vision and a growing passion for the transport industry it soon became clear that the sole focus should be on the coaching business. Therefore, the primary business was sold and aspirations of growing to be the biggest coach operator in the area began.

With hard work and dedication, we were able to purchase more vehicles and begin to employ staff.

We began to offer a wider range of services which included operating corporate works contracts delivering shift workers to their production lines in time as well as group outings. Within 3 years of incorporation, Horseman Coaches had acquired a fleet of 10 vehicles and 12 staff.


By 1984 we had grown from a start-up company to owning a fleet of over 30 vehicles. Later in 1984, after the acquisition of Smith’s Coaches, we became the largest privately-owned coach company within the surrounding counties.

We continued to operate private hire, local works contracts and introduced local authority contracts and coastal day trips to our range of services. In addition, we began to operate private tours to European destinations such as Paris, Bruges & Amsterdam.


In the 90’s we opened a separate division called Horseman Travel which offered coach holidays and excursions to the public. In addition, we also offered Theatre and concert packages to see some of the biggest names in the music industry such as Elton John and Michael Jackson, supplying hundreds of coaches for certain events.

We acquired a taste for offering transport to the music industry after supplying 10 coaches to the Rolling Stones on their 3-month ‘Urban Jungle’ Tour of Europe in 1990. We operated all transfers required for 3 months in countries such as Italy, Austria, Denmark & Norway. We overcame enormous logistical problems gaining valuable continental experience.

In the late 90’s we closed Horseman Travel just prior to the emergence of the cheap ‘no frills’ airlines and the market’s ability to offer cheap European package holidays. In 1994 we reached a fleet size of 125 vehicles and won Coach Operator of the year.


During the early 00’s we concentrated our focus on the school market. We invested heavily in state-of-the-art vehicles and highly trained driving staff, delivering a minimum standard of safety for ‘home to school’ transport that had never been seen before.

Our goal was to deliver an all-round service incorporating quality, reliability and safety to the children in our community. Spurred on by praise from the local authorities and recognition from our peers, we quickly grew our school contracts program and soon the Horseman Coaches name became a name synonymous with ‘our school bus’.

We now operate Euro 5/6 engines; some of the cleanest engines on the market today, delivering over 9,000 children to and from school each day in state of the art, luxury coaches equipped with bespoke CCTV packages and live Real-Time vehicle tracking and telemetry.

We continue to operate staff shuttle services, private hire, including private tours in both UK & Europe with our premium executive coaches.

We have always believed in ‘raising the bar’, setting the standard for our industry. Now, a second-generation company with over 40 years in the industry we are very proud to be a name associated with coaching excellence.